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Select Sessions

6/16/2016

On Thursday, May 19th, 2016, we hosted the ninth in our ‘Select Sessions’ series at Arts Riot, with an all-star band's raucous performance of Guns ’N Roses. When Select opened its doors in 1988, ‘Sweet Child O’ Mine’ was #1 in the charts. Select Sessions IX brought it full circle, helping us raise $1,500 for Edmunds Middle School’s ‘Place To Grow’ fund.

We launched “Select Sessions" in 2013 to celebrate the many ways creative talent is on display in our community. The series brings together some of the best musicians in Vermont to perform great music for one night only. Past shows have paid tribute to Paul Simon, Van Morrison, the Allman Brothers, Tom Petty & The Heartbreakers, Led Zeppelin, The Police, The Beatles and the music of Motown.

Creativity is alive and well in the Southend. We see it as no coincidence that this historic part of Burlington, steeped in the tradition of hard work and innovation, is once again percolating with energy and creativity. From art galleries to artisanal foods, brand marketing to beer making, we're proud of the entrepreneurial spirit that runs through the Pine Street corridor and what it means for the future of Burlington.

If the idea of “local” is defined by the actions of stakeholders, let’s do good, have fun and rock out.
 

Select Session I: Paul Simon’s Graceland [watch video]
Select Session II: Tom Petty & The Heartbreakers’ Damn The Torpedoes [watch video]
Select Session III: Allman Brothers Band's Eat A Peach [watch video]
Select Session III: Allman Brothers Band’s Stand Back [watch video]
Select Session IV: Van Morrison’s Moondance [watch video]
Select Session VIII: The Music of Motown [watch video]


Sierra Nevada Otra Vez Sign | Looks So Real You'll Want To Touch It

In January Sierra Nevada Brewing launched Otra Vez, incredibly refreshing gose-style ale that will join the brewery’s year-round lineup. Otra Vez means “another time,” and for Sierra Nevada that time refers to California’s beginnings when beers were made from local ingredients.  Sierra Nevada chose to brew the gose with California grapefruit and prickly pear cactus, the latter of which flourishes in the state’s arid deserts. To celebrate and promote the launch, the California based brewer tapped Select to design and produce an authentic, rustic pub sign that echoed not only the brewer’s precision craftsmanship, but emphasized the unique nature of this refreshing new beer. The finished product evokes feelings of both heritage and modernity. Rustic wood overtones are complemented by precision die-cut lettering and features. The centerpiece is a 3D reproduction of CA’s prickly pear cactus complete with dimpled skin and spines. Looks so real, you want to touch it!


Skullcandy | Grind Wireless Influencer Kit

The challenge from Skullcandy was exciting: design, build, and fulfill a worldwide seeding kit in advance of the launch of their Grind Wireless bluetooth headphones. Our response, “Sounds awesome!” Integrating our creative, industrial design and product sourcing teams, we created this premium travel kit and drop-shipped to influencers worldwide.


Ben & Jerry's 2016 Retail Line | Conceiving a Values Driven Retail Line

For their 2016 retail line, Ben & Jerry’s wanted a range of story driven products that aligned more closely with their core brand values. We designed and produced a range of products that hit on a number of these key values including products that are fair-trade certified, made in the US and made sustainably. Look for them soon in your local scoop shop!


Mad River Distillers | Multi-Functional Packaging

Mad River Distillers reached out to Select to develop compelling, brand relevant and multi-functional packaging. One key challenge was to design packaging that accommodated various assortments of 200ml bottles depending on the market and current season. Select conceived of a unique decal template that allowed Mad River Distillers to easily generate custom labels in-house to save time and money. The slim profile of the packaging also gives retailers the ability to display the product prominently without commanding too much valuable shelf space. The rough-hewn paperboard construction aligns perfectly with the distillers grass roots, handmade, micro-distilling pedigree.


Pepsi | Super Bowl 50 Influencer Kit

For the iconic 50th anniversary Super Bowl, Pepsi wanted to commemorate the big game with a limited edition influencer kit featuring an exclusive bottle design. Select designed a unique kit, produced each of the elements and executed the final assembly. Some lucky folks received their kits before the big night, while the remaining kits were given out at the game itself.


Facebook Client Council

In order to better serve its advertising clients Facebook has formed a client council that will give the social network key input on advertising and marketing. The council will consist of agency leaders in addition to Facebook’s biggest global clients and will meet several times, in different global locations, each year. Select was tasked to develop a line of brand relevant meeting collateral for the 2016 client council meetings. We decided on pieces designed to be functional, yet also aesthetically modern to help set the tone of these global knowledge-sharing meetings.


Pepsi X Uncle Drew Influencer Kit

For the release of the 4th video in the hit Uncle Drew series Pepsi wanted to leverage Kyrie Irving's partnership with Nike to activate influencers in the sneaker community, drive traffic and raise awareness around the video. Our challenge was to design a new Uncle Drew visual identity and a one of a kind influencer kit that would live up to the legendary persona and set influencers and their audiences alight in a social sharing frenzy. This project drew significantly upon our two decades of experience crafting globally facing visual identities for Pepsi. It also drew upon our extensive experience designing and producing brand kits for influencers, brand ambassadors and media. Influencers created and shared content that generated over 200,000 impressions, driving a broader awareness of the campaign and leading to the over 7.5 million views to date of Pepsi's film. Check out our work section for a behind the scenes look at the Pepsi X Uncle Drew Influencer Kit.


The first Friday in December is always one of the most exciting and rewarding nights of the year for us at Select. We take the night to celebrate a great year together, show our appreciation to our clients, partners and friends and to connect with the community that supports us. 

Thank you to everyone who joined us for another fantastic celebration and for helping us raise over $6,000 for the United Way and the Vermont National Guard Charitable Foundation.

For more photos from the night please head over to our Facebook .


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