Nalgene Lunch Box Buddy

DESIGN, PRODUCT, STRATEGY, VIDEO CONCEPT & PRODUCTION

Lunch Box Boddy

Nalgene partnered with Select to develop its first lunch box, “Lunch Box Buddy,” hitting shelves this year. From creative development, through industrial design and manufacturing, to digital content creation, the project showcased Select's end-to-end capabilities in helping to bring a product to market.

To drive awareness online, Select created a series of animated videos that introduce "Lunch Box Buddy" and highlight the consumer benefits in a fun and memorable way.

Lunch Box Stack
Lunch Boxes Buddies