Mountain Dew Black Label

IDENTITY DEVELOPMENT, PACKAGE DESIGN

Mountain Dew Black Label

To launch Mountain Dew’s new flavor product, MTN DEW Black Label, Select developed an identity and package design that brought out the “deeper, darker Dew”. Our approach was to create a look that was premium, contemporary and bad ass - one that is guaranteed to stand out on shelves and appeal to millennial Dew enthusiasts.

Mountain Dew Black Cans Line Up
Mountain Dew Black Label Can Shot