Amp Energy

PACKAGE DESIGN, IDENTITY

Amp Boosted Bottles

PepsiCo enlisted Select to help launch the next generation of Amp Energy Drinks. The result is an identity and packaging design that celebrates the excitement of the new energy drink line while capturing the essence of the Amp brand: Energy you need, flavors you crave.

Amp Cans Line Up
Amp Boosted Bottles Amp Cans Shot 2