For the release of the 4th video in the hit Uncle Drew series Pepsi wanted to leverage Kyrie Irving's partnership with Nike to activate influencers in the sneaker community, drive traffic and raise awareness around the video. Our challenge was to design a new Uncle Drew visual identity and a one of a kind influencer kit that would live up to the legendary persona and set influencers and their audiences alight in a social sharing frenzy. This project drew significantly upon our two decades of experience crafting globally facing visual identities for Pepsi. It also drew upon our extensive experience designing and producing brand kits for influencers, brand ambassadors and media. Influencers created and shared content that generated over 200,000 impressions, driving a broader awareness of the campaign and leading to the over 7.5 million views to date of Pepsi's film. Check out our work section for a behind the scenes look at the Pepsi X Uncle Drew Influencer Kit.