Mad River Distillers reached out to Select to develop compelling, brand relevant and multi-functional packaging. One key challenge was to design packaging that accommodated various assortments of 200ml bottles depending on the market and current season. Select conceived of a unique decal template that allowed Mad River Distillers to easily generate custom labels in-house to save time and money. The slim profile of the packaging also gives retailers the ability to display the product prominently without commanding too much valuable shelf space. The rough-hewn paperboard construction aligns perfectly with the distillers grass roots, handmade, micro-distilling pedigree.