In January Sierra Nevada Brewing launched Otra Vez, incredibly refreshing gose-style ale that will join the brewery’s year-round lineup. Otra Vez means “another time,” and for Sierra Nevada that time refers to California’s beginnings when beers were made from local ingredients. Sierra Nevada chose to brew the gose with California grapefruit and prickly pear cactus, the latter of which flourishes in the state’s arid deserts. To celebrate and promote the launch, the California based brewer tapped Select to design and produce an authentic, rustic pub sign that echoed not only the brewer’s precision craftsmanship, but emphasized the unique nature of this refreshing new beer. The finished product evokes feelings of both heritage and modernity. Rustic wood overtones are complemented by precision die-cut lettering and features. The centerpiece is a 3D reproduction of CA’s prickly pear cactus complete with dimpled skin and spines. Looks so real, you want to touch it!