News By Tag : new-work

Sierra Nevada Otra Vez Sign | Looks So Real You'll Want To Touch It

In January Sierra Nevada Brewing launched Otra Vez, incredibly refreshing gose-style ale that will join the brewery’s year-round lineup. Otra Vez means “another time,” and for Sierra Nevada that time refers to California’s beginnings when beers were made from local ingredients.  Sierra Nevada chose to brew the gose with California grapefruit and prickly pear cactus, the latter of which flourishes in the state’s arid deserts. To celebrate and promote the launch, the California based brewer tapped Select to design and produce an authentic, rustic pub sign that echoed not only the brewer’s precision craftsmanship, but emphasized the unique nature of this refreshing new beer. The finished product evokes feelings of both heritage and modernity. Rustic wood overtones are complemented by precision die-cut lettering and features. The centerpiece is a 3D reproduction of CA’s prickly pear cactus complete with dimpled skin and spines. Looks so real, you want to touch it!

Skullcandy | Grind Wireless Influencer Kit

The challenge from Skullcandy was exciting: design, build, and fulfill a worldwide seeding kit in advance of the launch of their Grind Wireless bluetooth headphones. Our response, “Sounds awesome!” Integrating our creative, industrial design and product sourcing teams, we created this premium travel kit and drop-shipped to influencers worldwide.

Mad River Distillers | Multi-Functional Packaging

Mad River Distillers reached out to Select to develop compelling, brand relevant and multi-functional packaging. One key challenge was to design packaging that accommodated various assortments of 200ml bottles depending on the market and current season. Select conceived of a unique decal template that allowed Mad River Distillers to easily generate custom labels in-house to save time and money. The slim profile of the packaging also gives retailers the ability to display the product prominently without commanding too much valuable shelf space. The rough-hewn paperboard construction aligns perfectly with the distillers grass roots, handmade, micro-distilling pedigree.

Pepsi | Super Bowl 50 Influencer Kit

For the iconic 50th anniversary Super Bowl, Pepsi wanted to commemorate the big game with a limited edition influencer kit featuring an exclusive bottle design. Select designed a unique kit, produced each of the elements and executed the final assembly. Some lucky folks received their kits before the big night, while the remaining kits were given out at the game itself.

Facebook Client Council

In order to better serve its advertising clients Facebook has formed a client council that will give the social network key input on advertising and marketing. The council will consist of agency leaders in addition to Facebook’s biggest global clients and will meet several times, in different global locations, each year. Select was tasked to develop a line of brand relevant meeting collateral for the 2016 client council meetings. We decided on pieces designed to be functional, yet also aesthetically modern to help set the tone of these global knowledge-sharing meetings.

Pepsi X Uncle Drew Influencer Kit

For the release of the 4th video in the hit Uncle Drew series Pepsi wanted to leverage Kyrie Irving's partnership with Nike to activate influencers in the sneaker community, drive traffic and raise awareness around the video. Our challenge was to design a new Uncle Drew visual identity and a one of a kind influencer kit that would live up to the legendary persona and set influencers and their audiences alight in a social sharing frenzy. This project drew significantly upon our two decades of experience crafting globally facing visual identities for Pepsi. It also drew upon our extensive experience designing and producing brand kits for influencers, brand ambassadors and media. Influencers created and shared content that generated over 200,000 impressions, driving a broader awareness of the campaign and leading to the over 7.5 million views to date of Pepsi's film. Check out our work section for a behind the scenes look at the Pepsi X Uncle Drew Influencer Kit.

We recently developed the identity for Green State Lager, a pilsner from our friends at Zero Gravity Craft Brewery. There's much more to come - tall boys anyone? - but read about the brewery here and make sure to ask for it at your local.

To launch Warrior's newest stick in their Dynasty line, we got Bruins captain Zdeno Chara to show the consequences of a truly powerful shot. Plus a great cameo from Detroit Red Wings goaltenders Jimmy Howard and Jonas Gustavsson.

World Champs


The official Red Sox World Series Champions shirts were back on press at Select last week. Our team worked through the night to get the goods in the hands of Sox faithful at retailers across New England the next morning.

Psyched to see our sundial display celebrating Teva's sandal heritage recognized by the folks at Outdoor Retailer. Above is the original concept, and below, a shot from the show.

A year in the making, our new retail display system for Ben & Jerry's has dropped in-store. Here's a shot from the flagship scoop shop in Burlington, VT.


Phish is on the road again this summer, celebrating their 30th year. Here's one of the first designs we did, capturing the spirit of the great outdoors.